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Showing posts from March, 2017

The Great Indian Card Trick

Twenty years ago I landed my first job in advertising. As a junior writer. Or so I thought. On my first day at work, I was introduced around by another junior writer. "Sub-junior" writer he stated emphatically, claiming credit for the three months he had over me. I thought that was funny.

My first unofficial designation never made it to the ad agency ranks, but let's take a look at what did.

Trainee Copywriter.

Junior Copywriter.

Copywriter.

Senior Copywriter.

Creative Group Head.

Associate Creative Director.

Creative Director.

Senior Creative Director.

Associate Vice President & Senior Creative Director.

Executive Creative Director.

Senior Vice President & Executive Creative Director.

National Creative Director (North).

National Creative Director (South).

National Creative Director (East).

National Creative Director (West).

National Creative Director (2 directions).

National Creative Director (3 directions).

National Creative Director (all directions).

Chief Creative Officer.

And th…