The Line King

It's a golden yellow liquid. A popular drink among Indian men. With an advertising tag line that makes you wonder why. 

"Mera No. 1"

Now I also wonder what might have led the ad agency down this odorous route. What insight could have emerged from the underwear of the Indian male that resulted in this wondrous positioning?

The medicinal qualities of what flows down under?

Now given the rather sensitive nature of the area under discussion, I'm sure I'm better off not knowing. I'm not a whisky drinker either. So I'll let this sleeping dog lie.

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